Feeling like a shadow of your former self?

“You don’t seem so interested these days.”

“Why so Grumpy?”

“You think I’m fat?”

Finally a site that you can direct your husbands and boyfriends to:
Click Here for more.

Check Out Someone You Love

One in five Americans will develop skin cancer in their lifetime.
That's a terrifying statistic. But the cancer can be treated if spotted early enough.

To help raise awareness of the importance of early detection, Neutrogena asked Tribal DDB New York to develop a video and an interactive guide on what to look for when checking for early signs of melanoma. View the case study here.

The video features Malin Akerman who was recently in 27 Dresses and The Heartbreak Kid.

Make St. Patrick's Day a National Holiday

(Freelance - Red Urban)
Proposition 3.17 was a campaign for Guinness to help make St. Patrick's Day a national holiday. We asked the public to show their support for St.Patrick by signing the online petition and submit a reason why they thought March 17th, should be a national holiday.

Includes a follow up banner to see the results of the campaign.
Also redesigned Guinness.com and developed the surger section of the site.

Fancy a pint?

(Freelance - Red Urban)
A few ads that capture the energy and wit that's in every pint of Ireland's greatest export. You'll need a good web connection for this one. Click here.

The Wave

A fully integrated multi-channel launch campaign for a new Neutrogena vibrating cleansing product. View program.

Rebranding America

The mother of all assignments...
As part of Advertising Week we were asked to come up with a campaign to re-brand America. Creepy, right.

Our idea was to create United States of Mind, a grassroots community of citizen ambassadors – like-minded Americans who wish to correct our country's distorted image overseas. Read More:

My Most Embarrassing Work

Everybody blushes to one degree or another, but most of us are unaware of how red we really get. At bigblush.com
you can fnd out what kind of blusher you really are, then match a shade of Neutrogena Mineral Sheers Blush to the color of your cheeks. So now at least your Blush won’t be an embarrassing shade.

Hosted by Suzie Castillo, host of MTV's TRL (Total Request Live), the BigBlush is also a place to post your most embarrassing stories. So start posting (cleansing) today.


UPDATE: The Web Marketing Association awarded Big Blush the "Outstanding Website Award" at the 2007 Web Awards.

Norelco Smart Touch Razors

If you like golf, electric razors and interactive ad banners, then you'll love this CNN homepage takeover (and 2006 One Show finalist)
Launch the banner

Air Guitar Nation - Documentary

AIR GUITAR NATION tells the story of the rise of competitive air guitar in the United States. This four year work of passion chronicles the birth of the US Air Guitar Championships in 2003 and follows legions of aspiring rock stars as they attempt to live out their dreams to become the world champion in a strange world where musical ability plays second fiddle to virtual virtuosity. View trailer

"Air + Guitar = Genius! On a scale of zero to seven, we give it an eleven." --David Ansen, Newsweek
“****” -- TimeOut NY
“It seriously rocks.” -- Salon
“Raucously entertaining...” --Paper

The World of Beauty

Over the past three years I've overseen almost all of Neutrogena's digital presence. There's a revamped Neutrogena.com in the works, but until then check out a smattering of banner campaigns and mini-sites here.

You ARE what you gift

You ARE what you gift. That's the premise behind Philips Norelco's new site, designed to get women to consider buying the men in their lives a Philips Norelco SmartTouch-XL. Visitors can enter the last three gifts they gave their man to receive an analysis of what their gifts reveal about them.

Discover what your gifts are saying about you here.

Pure Glow

There's two sides to every story even when it comes to spoofing a movie trailer site.
Go to pureglowthemovie.com

Smooches

The days of passing notes around in class are over. Today, teens use SMS. And now thanks to Tribal DDB New York, they can txt more than a few LOLs and WRUs. They can send each other anonymous kisses, aka "smootches" through Go to getsmooches.com

It’s a new peer2peer program to support Neutrogena's new lip product, MoistureShine Lip Soothers.

The site was recently honored by the IAB, receiving a Bronze award at the Mixx conference for innovative use of Mobile platforms.

Sony Vaio

Long since gone...they always take them down.

Launch Vaio Home Page

America Royale - TV pilot

"Lifestyles of the Rich & Famous meets Candid Camera"

America Royale is an insider's guide to the world of power and privilege. Join Richard Pritchard III (of the Cincinnati Pritchards) and his butler Max as they reveal what it's really like to live the good life. Using a risquÈ hidden camera hoax, each half-hour episode highlights a different enclave of exclusivity but begs the same question: is Richard for real?
Click to launch Pilot