Smooches

The days of passing notes around in class are over. Today, teens use SMS. And now thanks to Tribal DDB New York, they can txt more than a few LOLs and WRUs. They can send each other anonymous kisses, aka "smootches" through Go to getsmooches.com

It’s a new peer2peer program to support Neutrogena's new lip product, MoistureShine Lip Soothers.

The site was recently honored by the IAB, receiving a Bronze award at the Mixx conference for innovative use of Mobile platforms.